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UTM Builder

UTM Builder Tool

UTM Parameters Builder

The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, email)
Product, promo code, or slogan
Paid search keywords
To differentiate similar content
URL Encode Parameters Automatically encode special characters
Lowercase Parameters Convert all parameter values to lowercase

Note: UTM parameters help track the effectiveness of online marketing campaigns across traffic sources and publishing media.

About This UTM Builder

This tool helps you create URLs with UTM parameters to track campaign performance in Google Analytics and other analytics tools.

How to Use This Tool

Step-by-Step Guide:
  1. Step 1: Enter your base website URL
  2. Step 2: Fill in the UTM parameters (source and medium are required)
  3. Step 3: Use dropdown menus for common values or type your own
  4. Step 4: Toggle URL encoding and lowercase options if needed
  5. Step 5: Click "Build UTM URL"
  6. Step 6: Copy or download the generated URL
UTM Parameters Explained:
  • utm_source: Identify the advertiser, site, publication, etc. (e.g. google, newsletter)
  • utm_medium: The marketing medium (e.g. cpc, banner, email)
  • utm_campaign: The individual campaign name, slogan, promo code, etc.
  • utm_term: Paid search keywords (for paid search campaigns)
  • utm_content: Used to differentiate similar content or links
Best Practices:
  • Use consistent naming conventions for sources and mediums
  • Keep parameter values concise but descriptive
  • Use lowercase letters and underscores instead of spaces
  • Document your UTM naming strategy for consistency
  • Use dropdown presets for common values to maintain consistency

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